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How To Brand Yourself (The Body Language Institute’s Insider’s Guide to Getting on TV)

September 2, 2010
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In my article Body Language: You Say More Than You Think by Janine Driver, I discussed the learnings from the book and provided insights to courses I’ve taken by Tavistock and NTL on Group Dynamics and Self-Image.

If you’ve not done so already, I highly recommend you read the book. It provides you with tips and visual examples on how to read body language.

The lessons I’ve learned from the book have helped me detect who’s being deceptive on my team and what I can do to change it around.

Shortly after publication, Janine and her Business Manager, Traci Allen, invited me to attend one of her latest courses at the Body Language Institute called An Insider’s Guide to Getting on TV taught by Janine Driver and Terence Noonan.

Terence, a 4-time Emmy award winner and author of Starring You!, provides a candid insight on what’s it like to be a supervising producer for shows like Rosie O’Donnell, Ellen DeGeneres, and more recently, The Dr. Oz Show and the TV series DC Cupcakes on TLC.

This article is meant to share with you learnings from the 2-day intensive course and teach you how to strengthen your brand.

Day 1:  BRAND

Terence spends most of the first day talking about B.R.A.N.D. which stands for:

Be You

Recognize Your Goals

Assignments

New Idea

Deliver

In the process of walking through this framework, he shares advice that’s applicable to all Project Managers (PMs).




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  • TVTerence

    Thanks for the great feedback! Janine and I were thrilled that you were part of the class…

  • Debbie

    I love the article! I'm glad we were able to meet and connect during the class. Your points are well thought out.

  • John D.

    Sounds interesting. I've always been fascinated by the subject of body language (remember the famous book from the 70s wit the lady onthe cover with her arms folded?). I've requested a copy of Janine Driver's book from my library.

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