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Building credibility has more to do with your ability to tailor how you sell your expertise to your audience than demonstrating how well you are able to crunch numbers.

I’ve developed the following formula that’s helped me and hope it helps you as you start to build your career or entry into a new industry.

• - Self-Awareness
• - Profile
• - Rapport

Self-Awareness

It sounds simple – doesn’t it?  The reality is that many people are bad at understanding sense of self.  If you don’t believe me, I ask you to go to a co-worker that you don’t know, introduce yourself, have small talk for a few minutes, and ask them for their immediate impression about you.  Or if you don’t feel comfortable doing that, ask someone what were their first impressions when you first met.

In short,

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